From a pile of burned 'matches' was born the concept of the “consumed” : a distressed look without being trashy, a notion that the designer saw in the brand's creative boldness. It pays homage to the inventions and innovations of the two designers in the distressing and fading of denim.
With this in mind, Patrick Norguet worked on layering the materials up to a point where part of the boutique has been completely taken over by fire. Burned wood, blackened, and almost charred, slowly gives way to the existing material all the way to natural wood, which gives these 'high-end work clothes' upscale kudos.

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